UX Research helps ensure that design decisions are based on real user needs rather than assumptions. By testing and validating ideas early, you avoid costly mistakes such as building features no one needs or designing flows that confuse users. Research provides clarity, reduces risks, and creates a solid foundation for design.

We work within the Double Diamond framework, one of the most widely used and effective approaches in UX. It helps teams move from broad exploration to precise solutions in a structured way. First, we open up the problem space to truly understand users and their needs. Then we narrow down, define priorities, and test ideas until we reach validated solutions. This balance of divergence and convergence ensures that design decisions are both creative and evidence-based — not guesswork.

Yes. All usability testing is conducted with real users from your target audience. This ensures authentic, actionable feedback that reflects how people will actually use your product.

It's important to note that testing with users involves a budget for participant compensation. This can be:

• discounts or coupons, gifts for your existing product,

• or direct payment for participation

We also assist in finding and recruiting the right people who match your target audience.

Don't worry — we provide a simple glossary where each research activity is explained in plain language, with examples. This way, you'll always understand what's included and why it matters.

You can choose one of our three ready-made plans, or we'll create a custom plan tailored to your product and goals. Our focus isn't on doing as many activities as possible, but on selecting the right mix to ensure triangulation — validating decisions from multiple sources for reliable results.